Future of advertising - Simon Krajniak

Future of Publishing

Organic Traffic Devastated: Zero-Click Search and the Open Web Consumed by AI. Is There a Bright Future for Ad-Supported Websites?

Let’s be honest: the internet you knew two years ago is already gone. Search as we knew it, typing a query into Google, skimming a list of blue links, clicking around, is being replaced by something faster, smarter, and radically more efficient. Thanks to AI, users are skipping the

video

What is the vpmute Parameter in VAST and Why is it Affecting Revenue from Your Video Inventory?

The VPMute parameter in VAST (Video Ad Serving Template) is gaining significant attention from advertisers as it provides critical insights into user interactions with video ads. By analyzing VPMute data, advertisers can optimize their ad content and delivery strategies. As a result, the VPMute parameter is becoming an essential tool

Future of advertising

Exiting Advertising Model: How Niche News Are Booming Thanks to Subscription (Case Study)

We found ourselves in a position of running a quite outdated, specialized legal-focused website. Already bored? :) Don't be. A huge potential was revealed to us shortly after a few hours of initial analysis. It only needed a well-thought-out strategy for paywall, and patience. What was the result? A