Advanced Yield Management
Let’s be real, yield management isn’t exactly the hottest topic at brunch, but in the world of online publishing, it’s what separates the hustlers from the high-rollers. So… Who Even Is a Yield Manager? In a digital publishing org, a yield manager is the person behind the
privacy
Have users discovered a way to access paid content for free? Indeed, they have. They are bypassing the flow of revenue generation so much needed for publishers in trouble. Each visit is associated with hosting and distribution costs. The method users used, required nothing more than opting out of cookies
Advanced Yield Management
Google Ad Manager and Ad Exchange support a range of video players that can be used on your website. These players must be VAST (Video Ad Serving Template) compliant, as this is the standard format for serving ads to digital video players defined by the Interactive Advertising Bureau (IAB). Firstly
Advanced Yield Management
Open bidding, formerly known as exchange bidding, is a real-time server-side ad auction process within Google Ad Manager (GAM). This process allows multiple ad exchanges to compete simultaneously with Google Ads and other bids, streamlining ad transactions and potentially driving up revenues. Powering Efficient Ad Auctions While header bidding creates
Looker studio, known previously as Google Data Studio, is an interactive data visualisation tool designed by Google. This platform enables users to create dynamic, customizable reports and dashboards, pulling data from various sources into a single, coherent interface. The most important secition of this article is of course a joke.
GA4
Google BigQuery is a fully-managed, serverless data warehouse that enables super-fast SQL queries using the processing power of Google's infrastructure. It allows businesses to analyse large datasets in real time, turning big data into big insights. Harnessing the Power of Data in the Cloud BigQuery seamlessly integrates with