Advanced Yield Management
Google Ad Manager and Ad Exchange support a range of video players that can be used on your website. These players must be VAST (Video Ad Serving Template) compliant, as this is the standard format for serving ads to digital video players defined by the Interactive Advertising Bureau (IAB). Firstly
Metrics Explainer
'eCPM Explained: metric represents the estimated earnings of an ad per 1,000 impressions. It's a metric that gives publishers a way to compare revenue across different channels and campaigns, even if different pricing models are being used (like CPC, CPA, or CPM). Formula to calculate it:
News
Updated: Google Analytics 4 (GA4) is now fully integrated with AdSense and is ready to facilitate seamless ad revenue tracking. In the weeks leading up to the sunset of Universal Analytics (UA) in July 2023, Google announced via its official channels the successful completion of their AdSense and GA4 integration
Policies & Penalties
What is confirmed click A confirmed click is a feature employed in digital advertising that requires a user to engage with an ad twice before it's considered a valid click-through. This mechanism helps in distinguishing intentional user actions from accidental clicks, thus ensuring better quality of clicks, less
Metrics Explainer
From a publisher's perspective, understanding the Ad Exchange Delivery Rate is key to maximizing ad revenues. This metric illustrates the efficiency with which their digital inventory is being utilized, indicating the percentage of ad impressions successfully served on the ad exchange platform against the total impressions requested. A
Metrics Explainer
There could be a variety of reasons why your Ad Exchange Delivery rate may have dropped. Here are a few possibilities. Always check delivery rate with conjunction to Ad Exchange match rate. 1. Policy Violations: If you've violated any of Google's policies, it might restrict or